G.I. Joe is a line of military-themed articulated "action figures" produced by the toy company Hasbro. The initial product offering represented four of the branches of the U.S. Armed Forces with the Action Soldier (Army), Action Sailor (Navy), Action Pilot (Air Force) and Action Marine (Marines). The term G.I. stands for Government Issue and became a generic term for U.S. soldiers, especially ground forces. The development of G.I. Joe led to the coining of the term "action figure". The G.I. Joe trademark has been used by Hasbro to title two different toy lines. The original 12-inch line that began in 1964 centered around realistic action figures. In the United Kingdom, this line was licensed to Palitoy and known as Action Man. In 1982, the line was relaunched in a 3 3/4-inch scale complete with vehicles, playsets, and a complex background story involving an ongoing struggle between the G.I. Joe Team and the evil Cobra Command. As the American line evolved into the Real American Hero series, Action Man also changed, by using the same molds and being renamed as Action Force. In 1977, Hasbro released the Super Joe Adventure Team, and took the battle between good and evil to the stars. The figures were scaled down to 8 1/2 inches, similar in size to Mego's Superheroes line of action figures. The line was a hybrid of superhero and space action figures with new features incorporated such as battery powered back-pack lights and motorized accessories. The hero Super Joe characters, Super Joe Commander (Caucasian/African American) and Super Joe (Caucasian/African American) had a "1-2 Punch" that could be activated by pressing panels on the figure's back. The majority of these figures used Kung-Fu grip style plastic in the joints and hands. With age, the material degrades, leaving even unopened figures missing limbs and hands. Unlike the original G.I. Joes, Super Joe was developed from the start with a play-pattern of Good vs Evil. Super Joe Commander.
6 inch figure
stands on a base featuring the COBRA logo
He carries a pewter bow and arrow.